Putting older Americans in control of their diabetes.

CLIENT:  National Institute of Diabetes and Digestive and Kidney Diseases

PROJECT:  Qualitative research on older Americans with type 2 diabetes revealed that they felt a strong need to be self-reliant in their control of the disease. Based on these findings, iQ Solutions developed an education campaign with an empowering campaign theme—The Power To Control Diabetes Is in Your Hands. We produced two coordinating campaigns, one in English and one uniquely created for the Hispanic community.