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African American men learn why oral cancer is something they should care about.
CLIENT: National Institute of Dental and Craniofacial Research
PROJECT: African American men have the highest risk of developing oral cancer—and it can spread quickly, so early detection is crucial. We utilized audience research to develop a strategic marketing campaign to encourage African American men to get an oral cancer exam. Transit and out-of-home media placement was an effective way to get the message to those who need it most.
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