Teens chat about drugs and alcohol . . . with leading scientists.

CLIENT:  National Institute on Drug Abuse (NIDA)

PROJECT: NIDA’s Drug Facts Chat Day is a once-a-year opportunity for teens to chat online with top addiction scientists and ask questions about drugs and alcohol. We helped NIDA make the event a success by creating and launching a marketing campaign that brought thousands of teens to the chat room. At the end of the day, more than 11,000 questions had been asked.