Applying Web 2.0 to teach the link between drugs and HIV.

CLIENT:  National Institute on Drug Abuse

PROJECT:  With a successful social marketing campaign underway that included television PSAs, we needed to use the momentum we had achieved to make the most of our important message: that non-injection drugs can lead to risky sexual behavior and ultimately HIV. Our approach was to take advantage of the new media of Webisodes—a series of short, dramatic videos created exclusively for the Web and easily sharable via MySpace, Facebook, and more.

LAUNCH