Ideas & Insights


Twitter Trailblazers: African American and Hispanic Users

Posted on September 16, 2013 (Blog Entry)

Pew recently reported that 26% of African Americans and 19% of Hispanics use Twitter.  What are the implications for health communications?

Addressing Teen Pregnancy Among Latinas

Posted on May 3, 2011 (Our Work)

In 2004, the birth rate for Latina teens was more than twice the national average, and from 1990–2006, the teen birth rate among Latinas increased in 18 states and Washington, DC, while the birth rate among white and African American teens declined.

Promoting a Healthier Lifestyle for Hispanic Teens

Posted on May 2, 2011 (Our Work)

NIDDK approached IQ Solutions with the mission to morph the Institute’s English-language brochure, Take Charge of Your Health, into something that would resonate with Latino teens. Promoting a healthier lifestyle for teens, the brochure is a valuable resource in encouraging teens to eat healthier and exercise.

Giving Oral Health Materials a New Look

Posted on May 2, 2011 (Our Work)

NIDCR’s series of publications, Oral Health, Cancer Care, and You: Fitting the Pieces Together, required a content and design update. The 11-piece series (8 booklets in English and 3 in Spanish) contained materials for patients, oncologists, and dentists, as well as a pictograph for people with limited reading skills.

Revamping Publications for Hispanics Audiences

Posted on May 2, 2011 (Our Work)

IQ Solutions received a request to translate NIDCR’s popular publication, Dry Mouth, into Spanish. The task included both a content translation and a visual redesign, requiring a new cover and layout to resonate with Hispanics.

Reaching Hispanic Teens Through Creative Storytelling

Posted on April 27, 2011 (Our Work)

After developing the Drugs + HIV > Learn the Link public service campaign for the National Institute on Drug Abuse (NIDA), our challenge was to convey the message to the young Hispanic community effectively. Using our expertise in reaching diverse audiences, we crafted and produced After the Party, a TV public service announcement (PSA) that tells the story of a girl who made one bad decision, ultimately leading to become coming infected with HIV.

Coupling Science and Imagery to Promote Healthy Decisions

Posted on April 27, 2011 (Our Work)

The National Institute on Drug Abuse (NIDA) had recently advanced the science-based platform that addiction is a brain disease. The Institute charged IQ Solutions with communicating this platform in a memorable campaign that would positively affect decisionmaking regarding illicit drug use, especially in Hispanic communities.

Talking Straight About Nicotine Addiction

Posted on April 27, 2011 (Our Work)

Recruiting Teens to The National Institute on Drug Abuse (NIDA) was recruiting African American and Hispanic teens to participate in its smoking cessation clinical trial with underwhelming results.

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