Ideas & Insights

Innovation and Invention

Mental Health, Addictions, and the Family Doctor: Kaiser Permanente Integrates Behavioral Health Screenings Into Primary Care

Posted on April 4, 2013 (Blog Entry)

For 3 years, Kaiser Permanente and Kaiser Permanente Colorado (KPCO) have partnered with the Substance Abuse and Mental Health Services Administration (SAMHSA) to promote wider use of the agency’s Screening, Brief Intervention, and Referral to Treatment (SBIRT) substance abuse screening tool using a thoughtful and coordinated approach. 

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Content Management: Giving Audiences the Power To Spread Your Message

Posted on March 18, 2013 (Blog Entry)

More and more, the Federal Government is implementing initiatives based around transparency, the use of technology, and digital communications. So how can Federal agencies focused on mental health and substance abuse keep up? Using data management systems to allow content developers to focus on just that—developing content.

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Open Graph: How Facebook Is Merging Marketing and the Social Network

Posted on October 25, 2012 (Blog Entry)

In recent months, Facebook has been making a number of changes in efforts to help monetize the site. How do these changes affect the way marketing and promotion is conducted on Facebook?

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Let’s Chat! Using Twitter To Connect With Your Audience

Posted on August 9, 2012 (Blog Entry)

In today’s communications environment, most would agree that effective communication is more of an art than a science. It’s a topic of substantial interest for the 1,000+ professional communicators attending CDC’s 2012 National Conference on Health Communication, Marketing, and Media, taking place this week in Atlanta, Georgia. One viable way to connect: Twitter Chats.  We learned some tips that can help.

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Find a Partner, Increase Your Outreach

Posted on August 8, 2012 (Blog Entry)

How does a Federal public health agency or a large nonprofit organization with a mission to effect change at a national level reach states and local communities? How does a nonprofit working to prevent HIV transmission get its research findings to those most at risk? How does a public health agency engage members of the business community around awareness of wellness incentives? The answer: Partnerships.

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Going Beyond Google Goggles

Posted on June 18, 2012 (Blog Entry)

Google Goggles are just the beginning. Tech companies and researchers alike are preparing for the post-phone world. Learn how this new technology can impact public health issues like obesity and portion control.

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High Five for Health: May 2012

Posted on June 4, 2012 (Blog Entry)

May brought us important findings on food affordability, an effective call to action for mental health, and several technological advancements in medical science and health care delivery.

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Email Subject Lines: The Professional’s Pickup Line

Posted on May 30, 2012 (Blog Entry)

Love at first sight in email marketing isn’t an act of fate, but the work of concise and engaging subject lines. A good pickup line isn’t just a good idea—it’s essential.

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Guiding Web Development With a Content Strategy Perspective

Posted on March 22, 2012 (Blog Entry)

Which comes first with web development projects? The content or the design?

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Optimizing Mobile Email Marketing Amid the “Device Revolution”

Posted on March 9, 2012 (Blog Entry)

IQ Solutions shares some key take-aways from a recent Lyris webinar on revitalizing email marketing efforts in the age of the “Device Revolution” and merged them with some of our own best practices

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