Ideas & Insights

Research

Mobile Is Everywhere—Even in the Most Remote Areas

Posted on August 13, 2012 (Blog Entry)

Most of us know that the use of mobile devices is growing by leaps and bounds, especially among minorities.  But did you know that remote agricultural workers are now considered sophisticated users of mobile devices? More insights from last week's CDC 2012 National Conference on Health Communications, Marketing, and Media in Atlanta, GA.

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Media Contagion: Fueling an Epidemic of Rx Deaths and Suicides?

Posted on July 19, 2012 (Blog Entry)

The media has been full of stories about the rising abuse of prescription drugs and the seemingly connected rise in drug-related deaths. But is the reporting causing more harm than good? We explore the evidence.

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“A Penny for Your Thoughts? Or $3.5 Million?” Why Teens Remember Wego the Bud Lite Dog and the Naked M&M

Posted on March 13, 2012 (Blog Entry)

Millions of dollars go into researching what motivates people to buy certain products. And, millions of dollars go into coming up with clever ads that stay in our memory. So, why might this be a problem?

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Gauging Social Media’s Role in Social Marketing

Posted on December 2, 2011 (Blog Entry)

What is social media's role in public health and relationship with behavior change? While research works to catch up, we as health promotion experts should not overlook the tried and true approach of social marketing.

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Science Communication: 17th Century Processes in the Digital Age

Posted on November 1, 2011 (Blog Entry)

With more than 255 million Web sites, it would appear there is no lack of information on the Web. However, the timetable for research and peer-reviewed science literature is struggling to sustain the public’s demand.

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The Road to Health Communication: A Two-Way Street

Posted on October 20, 2011 (Blog Entry)

From the earliest stages of brainstorming to applying the final touches, to determining the most effective communications channels, audience research ensures that the final product is “relatable” and increases its chances for success.  

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Accuracy in Health Reporting: How Can We Help?

Posted on September 15, 2011 (Blog Entry)

For many of us at IQ Solutions, part of our work is helping health researchers to disseminate their findings to the public. We also act as gatekeeper to reliable sources for journalists who need experts on a particular subject.

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