Ideas & Insights

Storytelling

Prescription Drug Abuse and Teens

Posted on January 11, 2012 (News)

IQ Solutions and NIDA collaborated to develop PEERx, an online initiative using video storytelling to educate teens about the dangers of abusing prescription (Rx) drugs.

Connecting Teens with an Important Message

Posted on May 3, 2011 (Our Work)

With a successful social marketing campaign already underway, IQ Solutions needed to take advantage of the momentum we had achieved and make the most of NIDA’s important message: that non-injection drug use can lead to risky behaviors and ultimately HIV.

Reaching Hispanic Teens Through Creative Storytelling

Posted on April 27, 2011 (Our Work)

After developing the Drugs + HIV > Learn the Link public service campaign for the National Institute on Drug Abuse (NIDA), our challenge was to convey the message to the young Hispanic community effectively. Using our expertise in reaching diverse audiences, we crafted and produced After the Party, a TV public service announcement (PSA) that tells the story of a girl who made one bad decision, ultimately leading to become coming infected with HIV.

TEDGlobal 2011

June 11, 2011 (All day) - June 15, 2011 (All day) (Event)
Sponsored by: Technology, Entertainment, Design (TED) Edinburgh, Scotland
Event Website 


Syndicate content