HIV disease is now regarded more as a chronic—albeit still life-threatening—illness, rather than as the death sentence it once was. With the advent of antiretroviral medications in 1996, and the continuing expansion and improvement of HIV treatment and medication options, the numbers of those living with HIV continue to rise, while those deaths associated with AIDS continue to fall, for many groups.
October 28, 2011 marks the second CyberShoutout hosted by the National Institute on Drug Abuse (NIDA*). The CyberShoutout is a “virtual kick-off” for NIDA’s second annual National Drug Facts Week (Oct. 31 to Nov. 6). The online effort calls on people and organizations to lend their voices and help shatter the myths about drug abuse and addiction.
From the earliest stages of brainstorming to applying the final touches, to determining the most effective communications channels, audience research ensures that the final product is “relatable” and increases its chances for success.
Genius may be 99 percent perspiration, but the importance of a great, inspired idea can’t be denied. IQ Solutions is always working on behalf of our clients to improve health. And we want to highlight some great creative ideas from around the world that should be a muse and motivator to all of us.
For many of us at IQ Solutions, part of our work is helping health researchers to disseminate their findings to the public. We also act as gatekeeper to reliable sources for journalists who need experts on a particular subject.