What is Healthography? This new term, a combination of "health" and "geography", is catching buzz in the public health world. Sarah Byrnes, Health Communications Manager at IQ Solutions, takes a look at the facts and research behind this new buzzword.
“Listening for Change,” which was the theme of the 2011 National Conference on Health Communication, Marketing, and Media. In the spirit of listening for change, here are 10 highlights from the event, which drew over 1,000 attendees.
Raising a family is challenging under the best of circumstances. Devoted parents who enjoy a supportive network of family and friends as well as the means to give their children opportunities still experience the stress that accompanies bringing a brand new person into the world.
When Surgeon General Dr. Regina M. Benjamin released the Call to Action to Support Breastfeeding in January of this year, her goal was to “set forth the important roles and responsibilities of clinicians, employers, communities, researchers, and government leaders, and to urge us all to take on a commitment to enable mothers to meet their personal goals for breastfeeding.”
The word “marketing” makes some in the public sector squirm. If there’s another word that may cause nerves to rattle, it’s advocacy. Enter online advocacy: A communications and marketing strategy that encourages and empowers individuals and organizations to get involved in your effort. It's at intersection of cause involvement and behavior change.