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IQ Solutions Joins NIDA to Raise Awareness of Teen Drug Use and HIV  — TV Spot Launches for World AIDS Day
December, 2005

Rockville, December 2, 2005 - IQ Solutions provides the National Institute on Drug Abuse (NIDA) with social marketing strategies to design outreach and information dissemination activities tailored to deliver messages about the risks of substance abuse to target audiences in all walks of life. As part of that effort, IQ Solutions is supporting a NIDA nationwide public awareness campaign highlighting the link between teen drug and alcohol use and the rapid spread of HIV. Current research shows that today 10 young people (ages 13-24) per day are being diagnosed with HIV - largely as a result of unprotected sex that occurs while under the influence of drugs and alcohol. The campaign was launched November 29 at the National Press Club in conjunction with World AIDS Day (December 1).

The Public Service Announcement (PSA) - which will be televised nationwide - also will be airing locally now through Dec. 4, at the Avalon Theater at 1325 1/2 Wisconsin Avenue, N.W. It aired Dec. 1 at Howard University, during a traveling short film festival, called Visual AIDS.

The spot has been accepted by Washington-area TV stations WDCA and WTTG, among others. A print version of the PSA will be displayed inside 200 Washington Metropolitan Area Transit Authority (WMATA) buses, on the outside of 20 D.C. metro buses and on metro platforms throughout the city during the month of December. The Panasonic Corporation of America's Times Square Astrovision will be running the spot in the heart of New York City for one month in 2006.

Watch the Public Service Announcement at: www.hiv.drugabuse.gov.