As a way to reach teens using social media, the National Institute on Drug Abuse (NIDA) wanted to create an online interactive venue for teens. To meet this goal, IQ Solutions created the Sara Bellum Blog, which allows NIDA to interact with young people on their own turf and share relevant information about the effects of drug use in a way that would hold the interest of this age group.
The Office of Disease Prevention and Health Promotion (ODPHP) asked IQ Solutions to enhance the new version of the Web site, healthypeople.gov, to coincide with the kickoff of Healthy People 2020, the decade-long initiative to improve our Nation’s health.
As many as 9 out of 10 Americans have limited health literacy skills, meaning that they have trouble understanding complex health information. As more health information and services move online, Web developers and professionals must find new and better ways to communicate health information to the public.
IQ Solutions set out to create an eNetwork for Substance Abuse and Mental Health Services Administration (SAMHSA) that offered providers quick access to helpful, relevant, and targeted information about substance abuse and mental health issues. To make this service a robust tool, we used our expertise in information technology, information center services, and targeted marketing.
The Sister to Sister Foundation, a nonprofit organization dedicated to improving women’s heart health, came to IQ Solutions in need of a new plan for its Web site (www.sistertosister.org), requiring a new maintenance process and site migration to a new hosting service.
When SAMHSA’s Office of Applied Studies needed to upgrade its Drug Abuse Warning Network (DAWN) to electronic real-time reporting, IQ Solutions sprang into action. The existing DAWN system was effective in monitoring trends in drug-related emergency department visits and deaths, reporting the use of new drug combinations, assessing health hazards associated with drug abuse, and estimating the impact of drug abuse on the U.S. health care system, but failed to incorporate the latest online technologies.
Teens are a primary audience NIDA wants to reach and engage. The challenge? Among teens, a great deal of misinformation about drug abuse and addiction exists. With 93 percent of teens using the Internet, and more and more of them using it as a tool for social interaction (Pew Research Center), IQ Solutions created a comprehensive, integrated marketing plan with a focus on sparking two-way conversations between NIDA and teens, changing teens’ attitudes toward drug abuse, and empowering them to make healthy, smart decisions.
IQ Solutions was asked to perform a complete site migration for NIDCR, improving the organization, architecture, and appearance of the Institute’s Web site; ensuring Section 508 compliance; and decreasing the level of difficulty involved in maintaining and updating site content.