Showcasing the Value in a New State-of-the-Art NIH Facility

Shooting a video to promote a cutting-edge new research facility for the NIH Community

Client: National Institutes of Health

To promote the opening of its new Metabolic Clinical Research Unit (MCRU), the National Institutes of Health (NIH) sought our expertise in demonstrating the value of this facility for researchers in the fields of metabolism, nutrition, cardiovascular biology, gastroenterology, hepatology, genetics, and behavioral sciences.

IQ Solutions scripted and directed a video to highlight the many state-of-the-art features of the MCRU—shot through the eyes of patients, staff, and researchers. Compliant with Section 508 of the Rehabilitation Act, the video has since been posted on the National Institute of Diabetes and Digestive and Kidney Diseases Web site, and it has won an Award of Excellence from the Communicator Awards.