A key component in successful public health advancement involves understanding the value and process of advocating for important health topics. To that end, IQ Solutions’ Rob Carroll, Interactive Communications Project Director, and Julie Hentz, Director of Social Issue Marketing, attended the 19th Annual Society for Public Health Education (SOPHE) Advocacy Summit, Saturday, October 21st through 23rd on Capitol Hill. IQ Solutions was a sponsor of the Summit.
The overarching theme of the gathering was prevention, with emphasis on both the lives and the money that can be saved through prevention programs proven to reduce rates of chronic disease. Speakers highlighted two prominent, preventable conditions: diabetes and the health consequences of tobacco use. A representative from Tobacco Free Kids (https://www.tobaccofreekids.org/ ) and another from the YMCA’s National Diabetes Prevention Program (http://www.ymca.net/diabetes-prevention/) spoke about the power of organizations and partners to come together to prevent chronic disease.
Plenary speakers included John Auerbach, M.B.A., CEO of Trust for America, previously of the CDC Office of the Director, and Thomas Quade, M.A., M.P.H., president of the American Public Health Association (APHA). Breakout sessions involved topics of health education, issue identification and research, the power of video as an advocacy tool, community partnerships, and constructing a powerful and effective health topic fact sheet.
At this Summit, Rob and Julie established valuable new contacts in the public health community who can support current and future endeavors surrounding health advocacy, as we endeavor to inform the public, generate research funding, and impact policy decisions. Please feel free to reach out to Rob and Julie for any additional information regarding this event.